The right book, the right time. It arrived the final day of 2016. It frames the perfect success opportunity for 2017.
Tom Asacker’s I Am Keats.
There are books you read, there are those you devour. Tom’s books I devour.
Former GE executive. Business strategist. Branding guru. Tom mines the power of story and its impact on success. His 2013 bestseller The Business of Belief is one of my favorite books of the last five years in any genre.
“It’s a bit out there,” Tom warns me about I Am Keats.
Nope, Tom. It goes right to the core where professional and personal success originate. Two 19th century poets. Coleridge and Keats. Coleridge is order and organization. Cognitive wisdom. The perpetual quest to understand and predict. Keats is imagination. The vigor of the senses. The inspirational power of beauty. The risk.
Life is better with a little more Keats. And a lot more rewarding.
When all of your planning gets you the same old results. When strategy actively inhibits serendipity. When your gut wisdom contradicts what you have meticulously planned. When your story of how it should go is annihilated by circumstances.
A little more Keats.
Yes, we know, we know, we know. And we don’t listen. Keats is the wisdom of the unplanned moment. It requires our willingness to hear, to not subjugate that which we hear to our plans. And it needs the courage to investigate.
Do you know how Keats speaks to you? It’s the language of non-analytical insight. Buddhists call it prajna-wisdom. Here are some of the perennial ways in which this insight expresses itself:
I plan, you plan. We’re already Coleridge-trained. And successful business execution benefits from smart planning and conscious execution. But as you execute in 2017, consider this possibility. A little less Coleridge, a lot more Keats.
Hear the language of Keats. Catch the wisdom of the moment. And whenever possible, choose wisdom.
Thank you Tom Asacker.