I had just settled into my Virgin America seat, getting ready to head to LA, when the safety video came on.
This is not intended as a paean to Virgin Air – though I consistently love my customer experience at Virgin.
I expected to see the same comic-book-style video the airline has shown the last few years.
Well, someone at Virgin decided to mix it up.
What I witnessed, instead, was a safety-protocol-video produced as a tightly choreographed musical video. Song, dance, fierce choreography, subversive humor. Fast-paced. Kinetic. Witty as hell.
I was in awe.
I mean, I was watching a policy-and-procedures video! SAFETY PROCEDURES! COMPLIANCE!!! And I was riveted. Sat there, smiling with a big grin on my face.
This video put me in a fantastic mood for the remainder of the flight.
Such is the power of elevating the mundane.
And this power is available to all of us, every moment, every day. No fancy video required.
How do we do it?
If Virgin can do it, so can you.
It’s a choice.
If your first thought is well, that’s just not my style, the coach in me says Try it anyway. It may be the style that puts PLAYFUL back into your mundane.
Whimsy works. Irreverence works. Creativity works.
There’s a reason why Virgin is the most beloved airline in the US.
Your tone and my tone contribute to the tone of any event in which we partake. If I attend “the same old boring meeting” (yes, you know the ones I’m talking about …), I may not be able to control the tone of the entire meeting. But I sure as heck get to choose the tone with which I engage.
So – choose well. Elevate the mundane. Put the playful back into policies and procedures. And do it your way.
Remember – playful is memorable.